Ranked in the top 1% of Real Estate Companies in the US!
Ranked in the top 1% of Real Estate Companies in the US!
 

Our Customized Approach

The Secret to Our Success is in Our Customized Approach to Selling Your Home

At Mihara & Associates, we create an individualized, planned strategy to assist our sellers because we recognize each home is unique and every seller's needs are different. Our success in using this specialized approach has resulted in over 5,000 home sales since 1998.

Step 1 - Prepare for Meeting with Sellers

  • Collect data about the property
  • Prepare a Comparative Market Analysis (CMA)
  • Analyze the CMA
  • Determine current market conditions

Step 2 - Initial Meeting

  • View the property
  • Collect information
  • Establish motivation
  • Create the game plan

Step 3 - Pricing

  • Research recent sales and sales pending
  • Evaluate short term local pricing trends
  • Consider absorption rate
  • Develop a pricing strategy

Step 4 - Preparation

  • Make recommendations to make your home appeal to as many buyers as possible
  • Educate our sales force
  • Implement the marketing plan
  • Schedule the professional photographer, creative writer, and staging consultant

Step 5 - Marketing Plan

  • Multiple Listing Service (MLS)
  • Mihara & Associates, Inc. website
  • Other real estate websites (Realtor.com, Zillow, Trulia, etc.)
  • Social media
  • Local media

Step 6 - Service the Listing

  1. Coordinate showings
  2. Obtain and provide feedback for showings
  3. Hold open houses
  4. Recommend service providers (repair contractors, cleaning service, etc.)

Step 7 - Negotiate Offers

  • Consider traffic flow
  • Understand the buyer
  • Reevaluate the market
  • Break down price and terms to understand the offer
  • Help determine what makes sense for you, the seller
  • Respond with a counteroffer or acceptance

Step 8 - The Closing

  • Select a title company
  • Communicate with the buyer's agent and lender
  • Coordinate and monitor inspections
  • Assist with any need for contractors, insurance, moving company, etc.
  • Attend the closing to answer any questions that might come up
  • Provide any "after sale" service when necessary

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Testimonials

I live and work in Buffalo, New York and was desperately looking to find a property for my parents to spend the Winter. I was telling my colleague Claire at work about my concern for my parents spending another Winter in Buffalo, so she told me about Ray. She said she knew Ray from high school and that they kept in touch. She offered to talk to Ray and from that day on, Ray was there for us! He offered us a lot of options until we found exactly what we were looking for. We were able to rely on Ray and his team for everything. We never even saw the house till after we paid and closed! We trusted Ray because of his professionalism and friendly nature. Ray advocated for us and treated us like family! He went and looked at the house, researched the property.  We were happy with his assessment and signed off on the sale; eventually when we were able to see the house a few weeks after closing we were very pleased! Ray and his team were very helpful and they made it very convenient for us with digital communications that fit our schedules. He even went with the inspector and sent us videos of any possible issues. A truly amazing experience. I still thank my colleague I work with every time I see her, for introducing us to Ray! Thank you Ray and team, we can't wait to buy our next house with you and your team!  Especially since my parents love the house so much now, they say they may never leave, so I need to find another house :-) 

Review from Abeer

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